Making Site Changes - better for rankings?
Sound weird huh? What? If I make site (particularly front page) changes - will my website search engine optimisation be positively affected? In SEO, I was never of that persuasion - indeed I always felt that it was unfair that old sites with an early start appeared to have an unfair advantage when people unwittingly linked to them after a trivial request and Google unwittingly compounding the advantage by favouring aged links. If it’s true that changes please God - sorry, I mean Google, then it would be an accurate means of ranking among the thousands (some say tens of thousands) of factors.
One of our clients are chess sets retailers. Having ranked at #1 for ‘chess sets’, ‘chess set’ and a good number of other related phrases (largely through our use of RSS as an SEO tool), ranking at #1 for ‘chess computers‘ became even more important than for ‘chess sets’ since it is a market where people will largely seize the first result they have for a chess computer that fits their requirement. Lower priced units will have sales through some subsequent searches, but our client didn’t want to compete on price - needing healthy margins, and so would realise few sales if they were both lower than the first result and higher priced. The genre is fiercely competitive. Making regular site changes appeared to be the factor that meant #1 or #2 and lower. Every time the Google bot visited - if it saw changes the site was returned to #1, if not it was relegated or retained at #2 or #3. Any ideas?
Though it really seemed this kind of cat and mouse game for a month - the SERPS appear to have settled down - with my client at the top for ‘chess computers’. But that appears to be the case with SEO - smoke and mirrors.
Comment by admin — June 29, 2007 @ 8:11 pm